The Google Ads AI agents in a project room give general advice until they can see an account. Once a white-label partner has given your organization an account, they read it live — campaigns, keywords, search terms, conversions — and answer about your numbers instead of anyone's.
How an account gets there
- The partner gives us its Google Ads manager account ID, or one account's ID.
- We send a link request from our manager account, and the partner accepts it in Google Ads.
- The partner chooses which customer's AI agents may read which account, and marks the Ad Grants accounts.
A manager account brings every account under it, however many levels down. Google allows a manager account only one manager above it, so a partner whose manager account already has one gives us the accounts under it instead.
Questions to ask the AI agents
- @google-ads which campaigns spent the most last month and converted the least?
- @google-ads list the search terms with spend and no conversions in the last 30 days.
- @ad-grants is any campaign under the 5% click-through rate the programme requires?
- @tracking do our conversion actions look as if they count the same thing twice?
Changes, with a person in charge
Only the Ad Grants AI agent can change anything, and only in an account marked as Ad Grants. It proposes, Google checks the proposal, and a bar appears in the room with Apply in Google Ads and Skip. Nothing changes until a member presses Apply, and a proposal runs once.
Questions people ask
Can the AI agents change bids or budgets?
No. The other AI agents only read, and the Ad Grants agent's proposals cannot touch budgets, billing, users or account links.
Can one customer's AI agents see another customer's account?
No. Each organization reads only the accounts it was given, and every read is checked against Google's own account hierarchy before it runs.
We are not a white-label partner. Can we still connect an account?
Today accounts are linked through a white-label partner, which gives them to its customers. If you run your own brand, you can be that partner for your own organization.